This Is Absolutely Everything You Need to Know About Thread Count and GSM

Let’s talk about thread count first, shall we?

Thread count is the number of horizontal and vertical threads per square inch or centimetre of fabric. Because there’s no industry standard for measuring thread count (some manufacturers use inches, others use centimetres) and “cheating” to gain a higher thread count (through using multiple yarns twisted together) is widespread, many experts believe using thread count as an indicator of a fabric’s quality isn’t reliable. However, generally speaking, the higher the thread count, the softer and more luxurious the fabric. It’s crucial not to immediately dismiss bedding with a low thread count, though, as it’s not always a sure marker of quality.

When it comes to the thread count of linen, it’s usually much lower than that of cotton due to the fact that the natural linen fibres (created from the flax plant) are much thicker than that of cotton. Due to this, our signature Bed Threads 100% French Flax Linen Bedding has a thread count of 170.

How to ensure your linen lasts the distance

Don’t ever dry clean your linen. Instead, wash your linen bedding in cold or lukewarm water using a liquid detergent (so you’re protecting those lovely natural linen fibres). Skip fabric softeners as they can weaken the fibres of your bedding as linen will naturally become softer—and cosier—with every wash. If you’re throwing your linen bedding in with all your other dirty washing, might we suggest removing anything with Velcro, zippers, buttons, or anything that might inflict damage on your bedding?

Store your linen somewhere cool, dry and out of the light. And, in news that may sadden the more organisationally savvy among us, it’s crucial to avoid keeping your linen in plastic storage containers - unless you’re a fan of those unsightly yellow marks.

If you want to get really serious about prolonging the life of your beloved flax linen bedding, consider purchasing a couple of sets so that you can alternate between using the two and reduce damage. At the very least, adding another fitted sheet into the mix is a great way to minimise wear and tear. The good news? There’s no need to iron your linen—the natural crumples are what give this fabric its charm and cosy aesthetic. Sweet dreams.